Digital Marketing in English

sur demande
Grand-Lancy, Esplanade Pont-Rouge 2

Description

STEP Academy’s "Digital Business & Marketing" course was designed for those who want to learn the true skills necessary to either develop their career in digital marketing or those wanting to know how to launch products and use online channels to promote them.

Contenu

Module 1. Website Building on WordPress
  • -Module 1.1. Create your WordPress Website Live.
  • -Module 1.2. Working with Plugins and Themes in WordPress.
  • -Module 1.3. Selling Goods and services on WordPress Part 1: Setup WooComerce.
  • -Module 1.4. Selling Goods and services on WordPress Part 2: Articles & Payment.
  • -Module 1.5. User Experience & Graphic Design Process: Designing a Landing Page.
Module 2. Digital Marketing Channels
  • -Module 2.1. Instagram.
  • -Module 2.2. Facebook.
  • -Module 2.3. Facebook Community Management.
  • -Module 2.4. Facebook Ads.
  • -Module 2.5. LinkedIn.
  • -Module 2.6. Twitter.
  • -Module 2.7. YouTube Content Creation.
  • -Module 2.8. Content Marketing Strategies, Planning & Publishing.
Module 3. SEO & Content Marketing
  • -Module 3.1. Introduction to Search, Audit & Semantic Core Creation.
  • -Module 3.2. Content & Blog Marketing for SEO.
  • -Module 3.3. Leveraging local business for SEO.
  • -Module 3.4. YouTube Ads.
Module 4. Analytics & Performance Marketing
  • -Module 4.1. Google Analytics Setup.
  • -Module 4.2. Audience, Aquisition & Behaviour.
  • -Module 4.3. Conversions.
  • -Module 4.4. Conversion Optimization -> Landing Pages.
  • -Module 4.5. Google Tag Manager.
  • -Module 4.6. Hotjar.
  • -Module 4.7. SemRush & Ahrefs.
  • -Module 4.8. Google Trends, Google Insights & Google Page Insights, Google Alerts.
Module 5. Email Marketing & CRM
  • -Module 5.1. Email Marketing Overview.
  • -Module 5.2. New Technologies in Email-Marketing.
  • -Module 5.3. Loyalty Building with Email-Marketing.
Module 6. Google Ads
  • -6.1. Search.
  • -6.2. Google Display Network.
  • -6.3. Shopping Campaign Results.
  • -6.4. Mobile Ads.
  • -6.5. Ads Conversion Rate Optimization (CRO).

Prérequis

None - no dependencies

Objectifs d'apprentissage

Upon completion of this course, you will have acquired strong base knowledge in digital marketing for the following subjects:
  • -Company website operations: building and launching a simple company website with online shopping / eCommerce functionality.
  • -Use of most common digital communication channels for online advertising, prospect acquisition and customer loyalty building.
  • -Use and online publishing of professional content to support your company's / brand's professional services.
  • -Understanding web statistics tools and running a digital audit to evaluate your company’s online presence, your competitors online presence, and optimising your business decisions accordingly.
  • -Capitalising on search engines, their ranking factors, industry standards and best practices

Attestation

A certification with Eduqua is in the process of being approved but today it is possible to provide a certificate from the IT STEP Academy.

Aperçu

Cours / formations Digital Marketing in English
Numéro du cours 0K_184257
Participants max. 16
Durée Total 66 période(s)
Date sur demande

Ecolage CHF 1'980.00

Total: CHF 1'980.00

Total: CHF 1'980.00
TVA comprise (le cas échéant)

Contact et conseils

Ecole-club Migros Genève
Esplanade Pont-Rouge 2
1212 Grand-Lancy
Tél. +41 58 568 80 00

Indiquer l'horaire (CFF)